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The productDNA story

In 2016, a group of grocery retailers and suppliers formed the GS1 UK Retail Grocery Advisory Board, to discuss common industry challenges and opportunities. They identified product data management as a key concern – costing at least £200m a year in lost sales and unnecessary expenditure.

By the industry for the industry

In July 2017, 12 leading grocery retailers and brands signed an industry charter, announcing their commitment to move to a single solution for managing and exchanging product data.

Product DNA industry logos

The single solution is productDNA.

How it works

Inaccurate and unreliable product data is a big problem in the retail sector. At last, the industry has pulled together to create a single, trusted source. productDNA is for every retailer and supplier, large and small.”- Gary Lynch

About GS1 UK

GS1 UK is an independent, not-for-profit community of over 36,000 members working in retail, foodservice, healthcare and beyond. There are 112 GS1 organisations in 150 countries around the world, and we’re one of them.

We help everyone involved in making, moving and trading goods to automate and standardise their supply chain processes. We do this using the common language of GS1 global standards. And we bring the same efficiencies to the healthcare supply chain – right through to improved patient safety.

Find out more about GS1 UK

One language for everything in retail, spoken by everyone in retail – to bring retail forward, faster.

See what productDNA can do for your business.


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