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An end-to-end solution to streamline your business

Just some of the benefits

productDNA makes life easier for brands and retailers by creating an environment based on mutual trust and high-quality data.

See how productDNA can benefit your business. Book a demo today.

Book a demo

Standardised data model
Standardised industry data model developed by the UK grocery sector
Single industry designed product catalogue
Single platform to store, manage, enrich and share your data
High-quality, independently verified data
Independent physical check to ensure data accuracy and consistency

Different plans
to suit your business

To support businesses large and small, we have developed different levels of access to productDNA.
So, as your business grows, the complexity doesn't have to.



All the basics for businesses that are just getting started.

Improve your product data quality and completeness

  • Standardised product catalogue designed by the retail industry and underpinned by the GS1 Global Data Model
  • Independent physical check of products to ensure accuracy of data
  • Data completeness filters on catalogue page

Manage your product data more easily

  • Cloud-based platform accessible anywhere, at anytime
  • Multiple user logins for your whole team
  • Upload your data via API, GDSN or through intuitive user interface
  • Connect to global GTIN registry, Verified by GS1

Share your product catalogue with your retail customers

  • Share your product data with up to five productDNA retailers
  • Use chat function to communicate with customers directly
  • See all attributes required by retailer


Advanced features for growing businesses who want to connect to more customers.

Everything in core, plus:

Share product data with more of your partners

  • Unlimited productDNA retailers
  • Export your data in a structured excel sheet to share with non-productDNA retailers and wholesalers

Increased productivity tools to save you time and provide rich insights

  • Additional API connection to ingrate data from other sources
  • Bulk edit and duplicate items in UI
  • Data completeness reporting
  • Filter catalogue by retailer

Big or small
fair pricing for all

Your subscription fee is based on the size of your company and your annual turnover. In addition to your subscription fee, a one-off charge will apply for each sample sent to the independent product verification centre. If your data is consistently accurate, you will be asked to send fewer samples for verification and will benefit from reduced costs.


Annual turnover

Company turnover per annum for brands (GBP)

Entry pack

Monthly subscription fee (GBP/billed annually)

Business pack*

Monthly subscription fee (GBP/billed annually)

Physical product validation

One-off charge to independently validate your product data accuracy (GBP)

Less than £0.5m £12.50/month £48/month £49
£0.5m to £1m £25/month £69/month
£1m to £10m £125/month £175/month
£10m to £50m £230/month £292/month
£50m to £100m £375/month £500/month
More than £100m POA POA

*Additional charge if upgrading from core to business mid-term


See how productDNA
can streamline your business

Click the button below to get in touch or book a demo. Alternatively, you can sign up today by hitting subscribe.



*Before you subscribe to productDNA, please ensure that you are a GS1 UK member and that you have authorisation on behalf of your company to do so. An invoice will be generated on the day of subscription with our 30-day standard payment terms, based on the pricing structure above. 

For any questions regarding pricing or invoicing, please contact