productDNA is a standardised data management solution, designed and developed by leading members of the UK grocery industry.
The service offers a streamlined approach to collating, managing, and sharing new-line forms data. The highly intuitive product catalogue has been built using a standardised set of product attributes, agreed upon and used by the whole retail industry. This enables brands and manufacturers to upload high quality product data into the catalogue once, and share that data with multiple retailers instantaneously.
productDNA is made up of three key components:
- Data model | a standardised industry data model, built on GS1 standards that enables the whole retail industry to use a single common language to describe products
- Catalogue | the platform for sharing and receiving product data
- Physical check service | a data validation service to guarantee the quality of data within the platform