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Streamline your business operations with the industry's preferred product induction platform

Why you should start using productDNA

  • One centralised platform to store and manage all your product information (including back catalogue data)
  • Upload product data once and share with multiple retailers in a standardised format
  • An industry agreed set of product attributes to reduce confusion on what data is required by retailers
  • Data is independently validated for accuracy and consistency, to improve brand reputation across sales channels and increasing speed to market
  • Communicate with customers directly through the platform, streamlining email communications
  • Tesco, Ocado, Waitrose and Sainsbury's preferred product induction platform


No more new-line forms

How productDNA can work for you

Chat to our team to find out how productDNA can help streamline your business operations. Call: 020 3318 0633

You can also find a full list of service features and hear from companies such as Nestlé, who have seen efficiency savings of 67 per cent, by completing this short form. 


“     Our current catalogue is seamlessly connected to productDNA, using the Global Data Synchronisation Network, making the platform incredibly easy to use. By reducing the time spent manually inputting and amending product data, we now have more time to highlight the unique qualities of our products – supporting future retail.”
- David Hix 
Supply chain director

One language for everything in retail, spoken by everyone in retail – to bring retail forward, faster.

See what productDNA can do for your business.