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productDNA is Ocado’s preferred product data sharing platform

productDNA will...

  • Provide the industry with a standardised way of collating, managing and sharing product data between retailers and suppliers
  • Reduce time is spent on unnecessary admin tasks such as chasing for the correct product information 
  • Verify product data through a physical quality check to make sure your brand is represented accurately and consistently across all retail channels
  • Give you one, centralised platform to store all your product information – reducing the number of data touch points that can lead to data contamination


Waitrose & Partners adopt productDNA

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Retailers and suppliers spend too much time on chasing, checking and rekeying product data. productDNA delivers a single product data catalogue that we will all own and trust. It will mean we can focus on what’s really important to our businesses, delivering innovation and improving the customer experience.
- Mark Watson
Director of planning and supply chain

One language for everything in retail, spoken by everyone in retail – to bring retail forward, faster.

See what productDNA can do for your business.