productDNA for Retailers
productDNA is revolutionising how retailers buy, sell and manage products. For better, more transparent shopping experiences. And happier shoppers.
The confidence to make informed decisions
With productDNA, everything a shopper might want to know is held on a single, industry-owned platform.
Independent verification means you can trust the product data. There’s no need to spend time double checking.
Simple, flexible, time-and-cost-efficient access to product info.
You get faster access to accurate data when introducing new product lines.
When a supplier changes product information, the system updates automatically. So all data is current and accurate.
Ready to go
productDNA integrates easily with existing systems using sophisticated, easy to use APIs.
A pricing model that has been agreed by the community, to benefit the whole industry.
“ When adopted universally across the industry, productDNA will give retailers increased confidence in the product data they receive, as well as helping to reduce the amount of inaccurate data increasing the efficiency of our product data processing.” - Richard Sadler