productDNA for Suppliers
Better data, more control, speed and simplicity through the supply chain. And a single, central catalogue means you never duplicate time or resources.
Helping you keep your promise to shoppers
Your product should look the same, wherever it is. productDNA makes sure this is the case. So shoppers can choose your brand with confidence.
You own your data, and control how your brand appears to shoppers, avoiding inconsistencies and errors.
One, centralised system makes it much quicker to manage product information, add new lines and make changes to existing products.
Choose how to integrate product information and which retailers can access your data, based on commercial agreements.
Our secure, cloud-based platform keeps your data safe.
It can cut the go-to-market time for new product lines by weeks.
You’re free from the commercial constraints of third-party data platforms.
Big or small
fair pricing for all
Your subscription fee is based on the size of your company and your annual turnover. In addition to the subscription fee, independent product verification charges apply. If your data is consistently accurate, you will be asked to send fewer samples for verification and will benefit from reduced costs.
Annual turnover (GBP/pa)
Annual subscription fee (GBP/pa)
A one off fee per product to physically check and independently validate your product data (GBP)
|£0m to £0.50m||£150||£49|
|£0.50m to £1m||£300|
|£1m to £10m||£1500|
|£10m to £50m||£2750|
|£50m to £100m||£4500|
|£100m to £250m||POA|
|£250m to £500m||POA|
|£500m to £1bn||POA|
“ Complexity costs the industry time, money and resources, that’s why productDNA is such an important milestone for manufacturers and retailers alike. Providing independently verified data once, using a single industry-owned service will make a huge difference to the way we operate and for everyone in the industry.”- Richard Sadler