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All you need to know about the UK retail industry’s single source of trusted data.

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Popular videos

A tutorial on the basics of using productDNA.

The steps you need to take to add a product to productDNA.

A short video on how to use the import to add or adjust your product data.

Want to get into the details?

Here are some useful videos and eLearns.

GS1 Standards

If you change the net weight of a product, is new GTIN required? How do you tell the width from the depth? We’ll explain all here.

View eLearning courses

Catalogue

If you need a helping hand on how to manage and share your product data in the catalogue, you’ll find useful information here.

Watch our videos

Physical product check

Have a look in this section for information, tips and guidance for using the physical product check service.

Take a look at our videos

Frequently asked questions (FAQs)

productDNA is a new service for the UK grocery industry, developed by the industry for the industry.

  • It provides a single industry catalogue of product data and images
  • All product data is independently audited and verified to ensure accuracy and quality
  • Suppliers share this product data and images with retailers in a consistent format

productDNA owned and governed by the retail industry, and is managed by GS1 UK on their behalf.

productDNA has been built for the retail industry. It was specified by a group of leading grocery retailers and suppliers who shared the common need for high quality data and a standardised way of listing their products.

At launch the service will cover the specific needs of the grocery sector. In effect this means all product categories within a supermarket with the exception of GM and clothing. GS1 UK is working with other sectors within retail to understand their specific needs and to agree the product attributes required to describe their products. 

  • productDNA provides a single way for suppliers to share product data and images with retailers
  • Suppliers own their product data and images and are not commercially constrained by third-party content providers
  • By eliminating the need to provide data in different formats to each retailer and other inefficiencies, suppliers can focus on what really matters to them: product development and innovation
  • productDNA allows you to directly control the data and images you share with your customers (retailers)
  • productDNA offers retailers an easy way to access high quality, independently verified product data they can trust
  • Retailers can provide a better experience for shoppers by providing accurate and consistent product information and images through every channel, in-store and online
  • By removing unnecessary workarounds and other inefficiencies from checking suppliers’ products and associated data, retailers can focus on what really matters to them: providing a better customer experience through innovation
  • Shoppers will see complete and comprehensive information and content about all products, across all channels
  • Shoppers will make informed decisions based on their preferences, including health and wellbeing, lifestyle and sustainability

productDNA is owned and governed by the retail industry through the GS1 UK Retail Grocery Advisory Board, which is made up of 17 leading UK retailers and brands. The Board has requested that GS1 UK manages productDNA on their behalf for the benefit of the retail industry.

GS1 UK is a community of over 38,000 members and is one of 112 independent, not-for-profit GS1 organisations operating across 150 countries worldwide. GS1 UK helps industries such as retail and healthcare transform the way they work and serve their customers through the provision of open, global standards.

All retailers and suppliers can register their interest today.  

As retailers implement productDNA they will communicate directly with their suppliers, inviting them to provide their product data via the productDNA service.

productDNA enables multiple images to be stored against each product. These can be uploaded by suppliers and accessed by authorised retailers.

My Numberbank is a service provided free of charge to all GS1 UK members. It allows members to allocate unique product identifiers called GTINS (Global Trade Item Numbers) to all their products. Seven product attributes are required for each GTIN (product name, main brand, sub-brand, description, web link to the product, MPN (Manufacturer’s Part Number) and SKU (Stock Keeping Unit)).

My Numberbank is increasingly used by online retailers, online marketplaces and healthcare catalogue providers to check the validity of the GTIN used in their product catalogues.

productDNA defines and manages far more product data. At launch there will be 150 data attributes for products across the grocery sector, including product data such as dimensions, weight and volume, as well as ingredients, nutritional values and allergen information. Additionally, productDNA also allows suppliers and retailers to share this product data between them in a controlled manner, respecting commercial agreements between retailer and supplier.

TrueSource is a GDSN-certified data pool service from GS1 UK. It has been used for many years, mainly in the foodservice industry and for suppliers to some international retailers. Subscribers to TrueSource will be able to publish their GDSN data to productDNA where it can be amended in line with the UK grocery sector data model used by productDNA.