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Get the most out of productDNA

All you need to know about the UK retail industry’s single source of trusted data.

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Popular videos

Tutorial on the basics of using productDNA.

The steps you need to take to add a product into productDNA.

How to use the import function to add or adjust product data.

Want to get into the details?

Here are some useful videos and eLearns.

GS1 Standards

If you change the net weight of a product, is new GTIN required? How do you tell the width from the depth? We’ll explain all here.

View eLearning courses


If you need a helping hand on how to manage and share your product data in the catalogue, you’ll find useful information here.

Watch our videos

Physical product check

Have a look in this section for information, tips and guidance for using the physical product check service.

Take a look at our videos