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Getting the most out of productDNA

Everything you need to know about the UK retail industry's single source of trusted data.


Do you want to sign up to productDNA?

Find out more about productDNA by getting in touch with our lovely engagement team. 

Get in touch

Step 1

Watch the introduction to productDNA videos

Step 2

Select how you want to send your product data

Step 3

Understand the changes to your business processes

Step 4

Map your product data into productDNA

Step 5

Download the user guide and watch our video tutorials

Step 6

Review the checklist, so you're ready to sign up

How productDNA works

The videos below give an insight into the productDNA platform, how it can be integrated with your own systems and processes and how one new-line form can be shared with many. 


Everything you need to know about productDNA

Why was change needed?

Inaccurate and unreliable product data was a big problem in the retail sector. See how productDNA has solved this issue.

How it works

What are the benefits for brands?

Better data, more control, increased speed-to-shelf, and greater simplicity throughout the supply chain.

Brand benefits

Got a question?

Not sure on something? We have done our best to answer all your questions in our extensive list of frequently asked questions.

Check out our FAQs

What productDNA users have to say...