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Upgrade your account
What you need to know

As your business grows, the complexity doesn't have to. So, when you are ready to take the next step on your data journey, upgrade to productDNA core or business by completing the form below.

As your business grows
the complexity doesn't have to

As your business continues to grow, productDNA can grow with it. Unlock advanced productivity features and share your data directly with your retail customers, by upgrading your freemium subscription to either the core or business pack. 




All the basics for businesses that are just getting started.


Improve your product data quality and completeness

  • Standardised product catalogue designed by the retail industry and underpinned by the GS1 Global Data Model
  • Independent physical check of products to ensure accuracy of data
  • Data completeness filters on catalogue page

Manage your product data more easily

  • Cloud-based platform accessible anywhere, at anytime
  • Multiple user logins for your whole team
  • Intuitive user interface
  • Connect to global GTIN registry, Verified by GS1


As you grow, start sharing data with customers in a few short clicks.

Everything in freemium, plus:

Share your product catalogue with your retail customers

  • Share your product data with up to five productDNA retailers
  • Use chat function to communicate with customers directly
  • See all attributes required by retailer
  • Upload your data via API, GDSN or through the user interface


Advanced features and connections to even more customers.

Everything in core, plus:

Share product data with more of your partners

  • Unlimited productDNA retailers
  • Export your data in a structured excel sheet to share with non-productDNA retailers and wholesalers

Increased productivity tools to save you time and provide rich insights

  • Additional API connection to ingrate data from other sources
  • Bulk edit and duplicate items in UI
  • Data completeness reporting
  • Filter catalogue by retailer

Big or small
fair pricing for all

Your subscription fee is based on the size of your company and your annual turnover. In addition to your subscription fee, a one-off charge will apply for each sample sent to the independent product verification centre. If your data is consistently accurate, you will be asked to send fewer samples for verification and will benefit from reduced costs.


Company turnover

Company turnover per annum for brands (GBP)


Monthly subscription fee (GBP/billed annually)


Monthly subscription fee (GBP/billed annually)

Physical product validation

One-off charge to independently validate your product data accuracy (GBP)

Less than £0.5m £12.50/month £48/month £49
£0.5m to £1m £25/month £69/month
£1m to £10m £125/month £175/month
£10m to £50m £230/month £292/month
£50m to £100m £375/month £500/month
More than £100m POA POA

*Additional charge if upgrading from core to business mid-term


*Before you upgrade your productDNA account, please ensure that you have authorisation on behalf of your company to do so. Once an upgrade request is processed, an invoice will be generated automatically with our standard payment terms. 

For all questions relating to productDNA, including pricing or invoicing, please contact